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The Beanstalk Group
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The Beanstalk Group : ウィキペディア英語版
The Beanstalk Group


The Beanstalk Group (Beanstalk) is a brand licensing agency and consultancy headquartered in New York City, with additional offices in London, Miami, Los Angeles and Cincinnati, Mich.〔(International Licensing Industry Merchandisers’ Association, The Beanstalk Group, LLC )〕 The company has nearly 100 employees around the world. Michael S. Stone and Seth Siegel co-founded the company in 1992. In June 2001, Ford Motor Company purchased Beanstalk〔(Brandweek, "Ford Acquires Beanstalk Group" )〕 and then sold it to Omnicom Group four years later in October 2005. The company is now a part of the Diversified Agency Services division of Omnicom Group and is a member of the Licensing Industry Merchandisers' Association (LIMA).〔(Licensing Industry Merchandisers' Association, Agents and Consultants Listing )〕
Beanstalk extends its clients brands beyond their core competencies or products into related products and service areas.〔(【引用サイトリンク】title=Award Winning Brand & Trademark Licensing )〕 The company offers licensing services in four categories: brand representation, brand consulting, property acquisitions and retail management.〔(【引用サイトリンク】title=The Beanstalk Group Capabilities and Services )〕 It was recently ranked No. 4 in a Top 15 Agents listing by License! Global, behind Equity Management Inc., LMCA (Leveraged Marketing Corporation of America) and IMG.〔http://www.licensemag.com/licensemag/Industry+Statistics/TOP-15-Agents/ArticleStandard/Article/detail/508914?searchString=%22beanstalk%20group%22〕
Since its inception, Beanstalk has been responsible for licensing programs for brands like Ford Motor Company, Procter & Gamble, AT&T, The Stanley Works, Jaguar, Land Rover, Universal Studios, The Andy Warhol Foundation, Paris Hilton, Salma Hayek and Christopher Lowell,.〔(Advertising Age, "Has licensing's time come? It has for Mustang, Stanley" )〕
Beanstalk is often featured or mentioned in media outlets, such as Advertising Age, The Boston Herald, Brandweek,〔(【引用サイトリンク】title=Brandweek, In Tough Times, Licensing Biz Sticks to Sure Things )〕〔(【引用サイトリンク】title=Brandweek, "Split Personality" )Christian Science Monitor,〔(【引用サイトリンク】title=Michael Jackson's legacy: Who has the right to profit?, Christian Science Monitor )FOX Business, The Los Angeles Times, Newsweek, The New York Post, The New York Times Magazine, USA Today. Beanstalk's principals, clients and licensees have earned a total of 14 International Licensing Excellence Awards, and have been nominated for an additional 35 awards by LIMA.〔(LIMA Awards )〕
Mr. Stone has served as the president and chief executive officer of Beanstalk since 2006, when Mr. Siegel assumed the position of vice chairman in order to devote more time to his not-for-profit interests and other business opportunities.
==External links==

* (The Beanstalk Group Official Web site )
* (License! Global, "The Future of Licensing Agencies" )
* (License! Global, "100 Leading Licensors" )

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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